The Life of a Professional Bull Rider: Brady Sims

Bull riders, especially ones in the highest level of their field, the PBR, carry a far different mindset to work every day from the general population.

“You have to develop a warrior’s mentality, otherwise you have a higher chance of getting hurt,” said 20-year old Professional Bull Rider Brady Sims. “The more you think about [the dangers of riding], the more likely you are to get hurt. Over the years you just get immune to thoughts like that.”

Sims, who is in his first full season with the PBR, grew up in a small town in Northwest Missouri called Holt. Growing up, Sims got his feet wet riding sheep as a youngster and has been riding ever since. After competing in just one major event through his first two years on the circuit, Sims has broken through in his third go-around and has earn himself a spot as a ‘regular’ at bull riding’s highest level. Through eight events this season, Sims sits in 23rd place in the Built Ford Tough Series (BFTS) and has earned over $28,000 in that short period.

Read the full article in the April 24 edition.